Web-to-print specialist Simian, which has bought the first Landa S10P Nanographic printer in the Netherlands, plans to use it to offer new printed applications including large-format graphics.
Landa S10P, expected to be installed in the second half of 2020, will be housed in Simian’s press hall in Groningen and will support the company’s three brands – Reclameland, Drukland and Flyerzone. The company will use the new printer for all current digital work, as well as a third of all its offset jobs, as well as for new applications to boost revenue.
Wouter Haan, Simian CEO, said: “Like any modern business, we don’t make investment decisions without going through a comprehensive due diligence process. And actually, this is the bit I really like – I love data. This information had already identified gaps in our operations where we could make efficiency improvements, but it has also shown us that we were losing margins on jobs that sat between the cross over point between our digital and offset technologies. We knew that if we had a new technology that was better suited to those run lengths, we would make more money.
“This is when we began to look at what was out there. We started with other inkjet as well as offset presses, but having seen the Landa S10P, we realised that nothing compared to its print quality and total cost of ownership. And for a numbers guy, the S10P ROI calculation was very compelling.”
Simian was established in 2008 and today employs over 180 people. Based in northern Holland, the business has a customer portfolio of over 500,000, with an average of 1,000 customers ordering printed jobs every day.