Keypoint Intelligence launches new US study

Keypoint Intelligence is working on a new study entitled ‘US Vertical Vision: An Analysis of Business Print Demand by Vertical Industry’.

The study aims to set-down how demand for printed products and communication services has changed since 2019 and how it will evolve through 2020. Methodology will include a web-based survey of 1,000 mid-sized and large enterprises with a target sample encompassing education, finance and banking, healthcare, hospitality and leisure, insurance, manufacturing, and retail. Respondents’ responsibilities will involve overseeing or being engaged with the creation of one or more of the following types of documents: marketing collateral, direct mail, newsletters, flyers, catalogues, presentations, product specification collateral, trade show materials, signage, sales collateral, sales proposals, or promotional items. Companies that subscribe by 23 June 23 will be eligible to provide feedback to help develop the survey questions.