IPIA/BAPC to run #punchbackprint conference

The IPIA/BAPC have put together a free online conference, #punchbackprint, that will run on various days this summer.

20 seminars and workshops will run across 31 July, 4-5 and 12 August, the aim being to help the UK print industry become more adaptable and resilient in the face of a challenging business environment. “It has been a tough few months. We have all pulled together and worked hard to keep our industry strong and relevant,” said Graeme Smith, IPIA chairman. “The industry can now experience inspiring, insightful, and educational online seminars and workshops, each having been designed to give organisations in our sector new tools to assist with meeting the challenges that tomorrow will bring.” One of the five core channels that the conference content is organised into is ‘Integrating Print into your Market Strategy’, shaped to attract creatives, marketeers and brand managers and educate them about the power and effectiveness of print as a route to market. “Recent NAPCO research shows 28% of marketeers have not had experience in print. This gives the print industry a unique opportunity to educate creatives, brand managers and agencies about using a tool that can be highly personalised, directly target customer demographics from their online data, and build a premium, innovative experience unique to any other media,” said Smith. The full conference schedule is online at: punchbackprint.heysummit.com