Avery Dennison has released a trend report on ‘The New Transparency’, underlining the importance of transparency as a business tool.
The report, commissioned in partnership with forecasting consultancy The Future Laboratory, is the first of a content series to be released over the next 12 months.
‘The New Transparency’ outlines recommendations such as digital identities, tracing and sustainable materials within four category-specific micro-trends – blockchain and analytical technologies, labelling, packaging, and secondary waste.
In relation to materials, Avery Dennison points out that conscious consumers want to know and understand where products came from and what their environmental footprint is - that they are becoming increasingly aware of a product’s journey - from sourcing to the overall lifespan of a product. Designing materials for longevity or using waste to create by-products, should be taken into account. This should be considered for all components of a product to encourage circularity, recycling and ultimately future-proof supply chains.
“First and foremost, consumers are demanding this information - they want to understand the environmental footprint and be able to trace the provenance and journey, in detail, of the products they buy,’ said Renae Kezar, global senior director, dead of sustainability at Avery Dennison. ‘But embedding transparency also serves to unlock more effective decision-making for businesses, increasing their resilience.”