HP Application City set to roll at Fespa
Fespa will see an Application City on HP's stand, where it will showcase various large to super-wide format digital printing solutions across several distinct areas, reflecting market demands for key applications. Solutions will be optimised for each of these sectors ?- packaging and POP, banners and flags, interior decoration, billboards and posters, and vehicle wraps - and will be running themed live jobs and demonstrations.
In addition to new products, HP will be showing HP SmartStream Designer 4.0 software that processes data for Variable Data Printing (VDP) for wide-format localised applications.?
HP representatives will also be on-hand to discuss the HP's Print Care programme, which enables customers to gain uptime and achieve virtually continuous printing by providing diagnostic and print quality assistance tools.
?