Xaar has outlined its strategy to return to sustainable long-term growth, along with the launch of the ImagineX bulk printhead platform and new corporate branding.
Xaar has invested around £70m in R&D in recent years, which it said has been critical in developing the ImagineX that will drive a step change in performance - including printing at resolutions up to 1440dpi and speeds of 150kHz, as well the capability to operate at temperatures over 200ºC and viscosities above 100cP. Xaar’s new printheads will also be able to handle all ink types, including aqueous.
John Mills, CEO of Xaar, said: “Xaar has led innovation in inkjet technologies over the last 30 years. ImagineX will power this for the next 30 and provide the basis for the next significant chapter in our history, enabling industries and our OEMs to push the boundaries of what’s possible with powerful, reliable and efficient inkjet technology.”
Alongside the launch of the ImagineX printhead platform, new branding has been created to emphasise Xaar’s renewed focus on product development and growth. A new website focuses on the value and capabilities of its printheads and services.
“We have great technology, great people and a large market opportunity. Together we will be successful – and we now have a strong printhead platform and brand identity that truly reflects this. These are exciting times,” said Mills, who will present Xaar’s vision at the FuturePrint Virtual Summit on Tuesday 13 October at 3pm.