Roland DG has opened a virtual showroom.
Those visiting the site - at https://www.rolanddg.co.uk/products/printers/truevis-vg2-series-printer-cutters-vr - will see 360-degree digital renderings of Roland’s TrueVis series of printer/cutters. Other products (including the IU-1000F flatbed printer, LEC2 and LEF ranges) will be added over the coming months.
The site is hosting animations of the products in operation, and clickable hotspots illustrate specific features with additional information, animation and video. There’s also an AI tool for viewing a virtual model as it would appear in the relevant workspace.
Stephen Davis, EMEA marketing director at Roland DG, said: “As we re-establish a new business paradigm post-Covid, we’re taking the opportunity to develop a solution that will have ongoing benefits for our customers. We know our dealer network is constantly looking for smarter ways to serve their customers. We believe that the virtual showroom is something that will help them grow and develop their own business.”
The showroom was built by digital production company Phygital.