Fri, Feb

IPIA to host EPIC Update in December

Speakers from the Independent Print Industry Association’s (IPIA) 2019 EPIC (‘Everything’s Possible; Integrated Communications’) conference will return to the ‘stage’ in December to reflect on how effective their advice proved in 2020’s Covid-19 conditions.

During the virtual EPIC Update on 2 - 3 December, broadcast live between 10am and 1pm, marketing keynotes Peter Docker (co-author, ‘Find your Why’), Mark Wright (founder and director, ‘Climb Online’, and winner 2014 BBC’s The Apprentice), Mark Davies (Whistl) and Scott Logie (REaD Group) will share their thoughts, research and experiences on what worked, what didn’t work and where efforts should now be focused. Delegates will also see video content, tips and advice, from Rory Sutherland (Ogilvy Group), Dee Blick (The Marketing Gym) and other EPIC supporters and speakers, including Olga Munroe from the Retail Institute.

"It certainly won’t be Groundhog Day as Covid-19 changed everything!” said IPIA CEO Marian Stefani. “Consumer behaviour changed too as evidenced by a recent McKinsey report claiming five themes to emerge globally: a shift to value and essentials; flight to digital and omnichannel; shock to loyalty; health and ‘caring’ economy; homebody economy.

“Our event explores these themes and will show how marketers can use systems, processes, channels and technology to work in this new normal. And to illustrate how print particularly has made meaningful connections during this pandemic and how it still has the power to unite remote consumers.”

Register for the free-to-attend webinar at epicthinking.net

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