Sign and Digital UK 2021 (SDUK) has been shunted back from March to May due to the coronavirus situation. A ‘reimagined’ event will now take place in hall 5 at the NEC on 16-18 May 2021.
Event director Jenny Matthew said: “We have taken the opportunity to reimagine the traditional exhibition format. We have reviewed all aspects of exhibiting and have looked at how we can drive down costs for our exhibitors without compromising on quality, simplify the whole exhibition experience and ultimately deliver more value to our exhibitors and visitors. With an already packed floorplan we look forward to bringing more exhibitors on board, and welcoming the industry back, in May 2021”
Matthews added: “With the positive news of the vaccine rollout, and the government indicating a return to normality for the events industry by Easter, we felt a 10-week extension to our March dates would give us, and our exhibitors the time needed to deliver a safe and successful show.”