CMYUK is set to expand into international territories.
With Brexit done, CMYUK can distribute to printers and producers across Europe from its existing warehouse facility in the UK, and will this year also establish a central European logistics infrastructure. Deep-sea markets will be served by localised specialist storage and logistics companies.
Sales and marketing director, Robin East, said: “In concert with our joint eco-materials development, it has long been our plan to expand our products onto the international stage. CMYUK International will connect key print partners and producers to clients from multiple business sectors that have a genuine interest in finding proven viable sustainable solutions for their large-format digital print needs.”
This mirrors CMYUK’s UK activity where highly targeted social media campaigns are used to igniteend-user interest in environmental materials. These potential new customers are then connected to existing CMYUK digital wide-format print company partners and producers. The single tier supply chain direct-to-printer distribution model aims to ensure the lowest possible procurement costs.
CMYUK has appointed sales consultants in multiple global territories, who will develop relationships with local and national wide-format print businesses, connecting them to the opportunities identified by specific social media campaigns that are market and territory-focussed.