Nazdar has appointed Greg Bengtson VP, chief commercial officer (CCO). He will lead sales and marketing functions across the Nazdar family of businesses - including Nazdar Ink Technologies, Nazdar SourceOne and Nazdar Consulting Services - to leverage plans and identify opportunities to expand growth in target markets.
Over the past 20 years, Bengtson has worked for a number of respected global chemical and protective coatings manufacturers, where he held various positions in sales, marketing and executive leadership. In his new role at Nazdar, his remit is to unify the group's sales and marketing teams around the business's core values to build synergies focused on the needs of the customers.
Nazdar president Richard Bowlessaid of the appointment: "Greg has a proven international track record and exceptional leadership qualities. We are excited he has joined our team and know that he will be a great asset to the company. In his role, he will bring together the strengths of our business divisions and ensure we continue to meet the needs of our broad, international customer base."