Your Print Partner (YPP) online company Custom Gifts has partnered with The Range to significantly extend its offering.
The Range is one of the largest growing retailers in the UK, with an online presence and 180 plus stores, selling products for home, garden, and leisure. Via the Custom Gifts partnership it will introduce over 2,000 personalised products online, ranging from cushions, blankets and bedding to mugs, beanbags and deckchairs - including those under licenses with big brands such as Arsenal and Celtic as well as Sesame Street.
YPP founder and CEO Stuart Maclaren, said of the move: “We saw a great strategical benefit for both parties by working with The Range - bringing in a new audience for The Range, which is looking to add personal touch to its gifts, and to ourselves by fulfilling orders from their customer base.
“I’d like to thank our amazing team here at Custom Gifts for getting this partnership over the line - it’s been such an exciting journey from start to finish and we look forward to seeing it grow in to something phenomenal.”
A spokesperson for The Range said: “In the last 18 months we’ve seen visitors to our website jump by 50% and in what has become the digital era, we’ve found our customers expect more and often need it quickly. This personalisation service brings something new to The Range online for all occasions and recipients.
“We are delighted to have such a slick process in place, capable of completing orders months in advance of the Christmas build up.”
The Range is owned by self-made billionaire Chris Dawson and now sells more than 80,000 having started life as a market stall trading across the South West of England. Its first store was opened in 1989 under the name CDS and there are now over 180 stores across the UK and Ireland. The retailer formed a strategic alliance with Iceland in 2018 and there are now over 75 branches with the Iceland offering. They have also recently introduced luxury Jonas & James Kitchen showrooms over 30 of their stores.