Fujifilm’s Acuity Prime and Acuity Ultra R2 wide-format printers have each picked up Red Dot 2021 design awards.
The jury described the Acuity Prime as a machine in which “user-friendly and practice-oriented flexibility teams up with impressive efficiency and performance.” It said of the superwide Acuity Ultra R2, that it “impresses with technical features and a design which elegantly places the quality of its products centre stage.”
Kevin Jenner, European marketing manager at Fujifilm speciality ink systems said: “In completely redesigning our Acuity range over the past few years, we created a new blueprint for wide-format, and we have put a huge amount of investment and imagination into every aspect of the design. By listening carefully to our customers’ needs and by bringing in industrial design specialists to work with our own Fujifilm Design Centre in Tokyo, we’ve created a range that offers exceptional price/performance, redefining print ROI whilst resetting the expectations around ease-of-use. Exceptional design is critical to achieving these objectives and we’re very pleased to see these products get the recognition they deserve.”
The Red Dot Institute is the point of contact for researching numbers and information relating to the Red Dot Design Award. Additionally the Red Dot Institute prepares industry-specific economic analyses and rankings, and develops studies for long-term design developments.