Tradeprint has joined print and paper advocacy group Two Sides.
“By joining with Two Sides, we will further promote the sustainable qualities of our company and an industry that has a great sustainable record,” said
Committed to supporting the wider industry, Charlene has supported Anthony Rowell, sales and customers success director at Tradeprint, in taking a leading role with the BPIF alongside his responsibilities for Tradeprint. Now chair of the BPIF Environmental Forum, Rowell wants to lead the way in providing a road map to encourage print business to make informed choices that mitigate environmental impacts and improve profits.
“I want us to lead in abolishing greenwash and provide open, transparent communication so we can make the best decisions based on scientific fact not fiction,” he said.
“There are many environmental myths that surround the print and paper industry. Our latest research found that 59% of UK consumers believe European forests are shrinking. In reality, between 2005 and 2020, European forests grew by an impressive 58,390km2. Furthermore, most UK consumers vastly underestimate the paper recycling rate. Only 17% believe it exceeds 60%, in fact it's 72%." said Jonathan Tame, MD of Two Sides UK. "Misconceptions around the print and paper industry like this means that the work we do at Two Sides is more important than ever. Welcoming new members on board is always a pleasure, and it means we are able to share the environmental merits of print and paper with a much wider audience. We look forward to working with the Tradeprint."