Tue, Nov

HH Global complete Adare acquisition

HH Global has completed its acquisition of Adare International (including Purple Agency) from the private equity firm Endless. The combined business will generate approximately $2.1bn in annual sales and create a combined global business with over 4,000 employees and a presence in more than 65 countries.

Mike Perez, group CEO of HH Global, said: "Following on from the successful integration of InnerWorkings in October last year, we are thrilled to join forces with Adare International. The complementary nature of our business models and our shared passion for innovation, sustainability, and commitment to delivering outstanding services, assures me that this acquisition will allow us to continue to boost the growth momentum we have built over the last few years." 

Andrew Dutton, group CEO of Adare International, added: “Having been the CEO of Adare International since 2016, I have had the privilege of helping to grow our business into the exceptional marketing services provider it is today. Our dedication for delivering innovative, integrated marketing solutions to clients around the world aligns perfectly with the strengths of HH Global, making us confident that this partnership represents the best path for our company going forwards." 

Founded in 1991, HH Global is a global outsourced marketing execution provider. Adare International is a British-headquartered provider of marketing services with procurement, creative and data offerings, from digital content and print management to logistics and point of sale. Owned by Adare International, Purple Agency is a global marketing agency. 

The acquisition will allow HH Global to expand capacity and reach, particularly in Europe and Latin American markets. Furthermore, Adare International's solution offerings, as well as expanded agency and interactive service lines, will allow HH Global to significantly diversify.

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