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Graphics and AR mix deliver ‘wow’ factor

Graphics and augmented reality (AR) have been mixed to magnificent effect on a project at the Cambie Street Bridge in Vancouver, Canada.

The project brought to life a vision by artist Jessica Angel, who came up with the idea to ‘extend' the bridge into a 1.765m2 public art installation for the Vancouver Biennale exhibition.

Premier Graphics, based in Richmond, British Columbia, was selected to produce and install the graphics, which went ‘live’ in June. 

The design featured a huge, two-dimensional vinyl mural that wrapped the pedestrian walkway, supporting columns and underside of the bridge. Passers-by were encouraged to download the Vancouver Biennale app for free and hold up their phone while walking through the walkway, opening up a new dimension and transforming parts of the installation.

Drytac materials were selected for the job following a number of tests. Taylor Sellinger, partner and general manager of Premier Graphics, said: "We needed to fit the client's budget with a material that was likely to last 18-24 months and meet the slip-resistance requirements for the safety of the public. We know Drytac materials deliver.”

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