Avery Dennison has promoted Li Wen to senior director and general manager graphics, in label and graphic materials EMENA.
Wen, who has been business director/general manager responsible for graphics north APAC since joining Avery Dennison in January 2019, has relocated from Shanghai, China to Oegstgeest, Netherlands, and now reports to Hassan Rmaile, VP/GM for label and graphic materials EMENA.
“Our focus on profitable growth will be an essential part of Li’s new role. Our continued laser focus on innovation and new business models in high value and high performance graphics solutions means that we are very well placed to support our stakeholders across the whole value chain,” said Rmaile.
Wen said of his new remit: “We have shown what can be done with innovative products in graphics, most notably in the automotive aftermarket, as confirmed by many recent key account wins. I have high confidence that we will gain further momentum, given the quality of our portfolio, our strong channel network and our strong EMENA installers network.”