CMYUK has donated a 3200mm x 25m roll of PVC-free Sunlight Weldable Kavalanblow to blowUP Media for an awareness campaign by global warming and greening Africa charity Justdiggit.
The material has been used for a large space in Spitalfields Market, adjacent to the City of London. The banner was printed free-of-charge by Hungerford-based PSP Vertical Vision.
blowUP Media has an ongoing partnership with Justdiggit that began in the Netherlands in 2016 and has since extended across the UK, Germany and Belgium. blowUP helps to create awareness for Justdiggit by offering digital media space across each of these four countries.
Simon Russell, managing director of blowUP Media said: “blowUP Media is focused on working towards our goal of being able to post carbon neutral advertising campaigns, through a number of different options. If we can offer clients the opportunity to use PVC-free material for their campaign, it is another step in the right direction. Our banners are already recycled, and clients have the option to upcycle the banner into a bag post campaign or add Pureti spray to reduce pollution in the area.
“It is vital that we can soon offer the brands we work with the opportunity to create bold and compelling advertising campaigns that have the environment in mind. Using PVC-free material is another way to reduce our carbon footprint and work towards our goal of sustainable campaigns.”
Wessel van Eeden, marketing director at Justdiggit, added: “At Justdiggit it is our mission to cool down the planet by applying nature-based solutions at scale. As an organisation that is all about saving and protecting our planet, using environmentally friendly materials to spread our story is, needless to say, a necessity. That’s why we are happy to have been provided with Kavalan PVC-free materials for our current out-of-home campaign. This way we can spread our message and re-green hearts and minds in a sustainable manner.”