US-based Vanguard Digital Printing Systems, acquired by Durst last year, is establishing a European branch in Brixen, Italy. Vanguard Europe will be based in a building adjacent to the Durst headquarters.
Despite the acquisition by Durst, Vanguard continues to operate as an independent company under founder and CEO David Cich. The choice of the Brixen location for Vanguard Europe is intended to leverage technical and administrative synergies between the two companies.
The official launch of the Vanguard printing systems in Europe will take place in October at Viscom 2021 in Milan and at Fespa 2021 in Amsterdam.
In the Italian market, Durst’s Divisione Vendite Italia will handle distribution and service, while in other countries distribution will be established and expanded over the coming months, depending on Vanguard's strategic decisions. For Poland, LFP Industrial Solutions has taken over the distribution.
"With the formation of the European branch, we are bringing the Vanguard printer portfolio to the European markets and are opening up new customer segments," said Christoph Gamper, CEO and co-owner of Durst. "Despite the difficult pandemic period, this is a clear signal to the market for large-format printing systems.”