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Wed, Jul

Baldwin appoints new European sales team lead

Baldwin Technology has appointed industrial engineer Oliver Jentschke as VP sales Europe.

Chief commercial officer Peter Hultberg said of the move: “I am delighted that Oliver has joined Baldwin to partner with our team and develop our strategy for serving existing and new customers in the print market, driving toward customer connectivity and value, and further growing our business in Europe.”

Jentschke said: “I am very excited to be part of the Baldwin team and to be working in an industry that I have always enjoyed.”

Baldwin offers process-improvement technology for the printing and packaging industries, including defect-detection, register and colour-control solutions,  LED, UV and IR systems. Its Industry 4.0 platform, ‘AMP IoT’ connects the data from machines, accessories, management information systems and workflows to obtain a holistic view of production and overall equipment effectiveness, regardless of make, model or vintage of the assets.

Baldwin recently realigned its sales teams to simplify customer access to its technologies and to optimise service for the printing and packaging industries.

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