Wide-format print business MacroArt is championing the Women in Signs and Graphics (WSG), having invited the initiative’s co-founder Sarah Winterbottom to its St Neots location to lead a session with the company’s client relationship manager Charlotte Barham for its growing female workforce.
The group discussed why WSG is needed, how it started and what the initiative hopes to achieve. The women of MacroArt were also invited to provide their feedback and offer their own experiences as women in the signs and graphics industry.
MacroArt now has 20 female employees across sales, marketing, purchasing and production, making up around 25 percent of total staff.
MD Michael Green said: “Our vision at MacroArt is to meet our clients’ visions, and see our work ‘every day, everywhere’. To achieve this, all we need is talent and passion, and when it comes to recruitment, it really doesn’t matter where we find it. At MacroArt, it’s never about who you are, but what you can help us achieve. We value the support of WSG in raising the profile of women in our industry.”
“MacroArt does a great deal to encourage and welcome all types of people into its team, particularly around supporting young people in the local community through apprenticeships, and this visit just further demonstrated its commitment to encouraging people regardless of gender, age, or any other demographic factors. We look forward to working with them more to support women in this great industry,” said Winterbottom.