06
Wed, Jul

Major eco project a cinch for MacroArt

A multi-site festivals signage and graphics project has highlighted MacroArt's eco-capabilities, with 1,500m2 of PVC-free materials used for the events, all of which was recovered afterwards for recycling.

MacroArt was commissioned by Creation Live for its client, Cinch, to handle graphics at the Creamfields, TRNSMT and Isle of Wight Festivals last summer. As the main sponsor of all three events, Cinch made a greatly reduced carbon footprint key to the brief. MacroArt collaborated with experiential expert Creation Live, in partnership with festival structures firm The Halo Group, to design and produce a multi-level activation space from scratch in just over a fortnight, using PVC-free materials throughout, which it estimates delivered a carbon saving of 69% over conventional materials.

The graphics were installed at the three festivals over consecutive weekends, requiring MacroArt to work to five-day installation schedules at the venues across the UK. MacroArt team devised, constructed, and installed a tailor-made tensioning system for each site, allowing for the application of all the graphics onto the existing structures.

Rich Levinson, director at Creation Live, said: “We knew this was going to be a testing project and timescale from the outset, but the team at MacroArt worked tirelessly to deliver at every stage of the process, adding value and bespoke solutions as the job developed. We were delighted with both the process and the end results.”

Matt Phipps, MacroArt’s project lead, added: “Projects of this scale are always a challenge, but we were fortunate enough to be working with the excellent teams at Creation Live and The Halo Group, and their professional expertise fitted well with our own team’s ability to adapt to on-site changes, and we were proud to have delivered such a bespoke, sustainable and eye-catching result.”

 

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