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OOH ad spend showing startling recovery shows new report

OOH advertising spend increased 16.7% in 2021 over the previous year, with a massive 37.4% jump in the last quarter according to a new report from the Out of Home Advertising Association of America (OAAA).

It states that total OOH spend in 2021 was $7.1bn, led by digital OOH with the segment jumping 22.7% compared to 2020. Fourth quarter DOOH grew 49.6 % over the same period the previous year.

In 2021, all top ten industry product categories increased and eight grew by double digits. Reflecting the overall strength of OOH, the largest category - local services and amusements, which represents over a quarter of total OOH spend -  increased by 20.9%, second only in growth to the media and advertising category increase of 21.3%.  

Ranked in order of OOH spending, the top advertisers in 2021 were McDonald’s, Apple, Geico, Amazon, American Express, Coca-Cola, Allstate, Google, Walt Disney Pictures, and HBO. 79% of the top 100 OOH advertisers increased their OOH spend from 2020, and 28% of the top 100 OOH advertisers more than doubled their spend.  

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