Wed, May

MacroArt’s produces Gruffalo Discovery Land graphics

MacroArt has helped bring to life a new Gruffalo Discovery Land at Twycross Zoo, creating and installing over 850m2 of graphics.

Collaborating with themed attraction specialists Richard Matthews Associates (RMA), MacroArt helped deliver the graphical impact for the four acre Gruffalo Discovery Land, where it spent more than 40 person-days working to have the graphics ready for the VIP opening event at the end of March.

Gary Baker, senior project manager at MacroArt, oversaw the project, from initially surveying the site, carpentry, flooring, and electrical work, to printing more than 80 separate dye-sublimated fabrics and fitting them to almost 1.2 km of curved SWAL tracking. In addition, an array of ACM panels and bespoke circular lightboxes were installed around the site.

Due to the nature of different materials used, MacroArt’s dye-sublimation, UV and bespoke departments worked across the project with the installation team bringing everything together on site.

Sustainability played a key role in the project which used a combination of PVC-free, recyclable materials and reusable panels wherever possible, with all waste materials returned to MacroArt for processing through its accredited waste recycling channels.

Twycross Zoo’s graphic designer, Ben Watson, said: “Bringing a display of this size and complexity to life in such a short time was a real challenge, and I was glad to have the professional team at MacroArt support us in achieving such an impressive result.”

Nigel Knight, MD of RMA, added: “We are delighted with The Gruffalo Discovery Land and MacroArt’s graphics have played a large part in delivering the impact for this new adventure. It was incredibly rewarding to work so effectively with the teams from MacroArt and Twycross Zoo to deliver this project, on time, on spec and to such a high level of quality, especially given the challenging deadlines and very involved installation procedures.”


Upcoming Events