Nazdar is celebrating its 100th anniversary with the official launch of a refreshed brand identity.
"The new brand identity reflects our company's values, history, and future. Nazdar has a culture that values our customers and employees with a mission to exceed our customers' expectations by delivering innovative print solutions. We are excited to introduce a fresh look that stays true to our roots but better reflects who we are today as we take our company and customers into the future," said Richard Bowles, president and CEO of Nazdar.
Nazdar's refreshed logos retain the colour highlighted ‘Z’ element but divided into two shades for two reasons: the first is to show one Z made up of two parts – manufacturing and distribution; the second is a nod to the 100th anniversary, with the lighter part conveying the future and the darker reflecting the past.