Get the euromedia experience at Ipex
Visitors to Fujifilm's stand at Ipex will have noticed the 'euromedia experience' area taking a prominent position. This interactive area is equipped with a full-size work-bench and a 'test-drive' wall, allowing visitors to get hands-on with dozens of types of print media and their various applications.
In order for visitors to fully understand how different media can work on various surfaces, the test drive wall features samples of indoor and outdoor surfaces commonly used for posters and signage, including brick, plaster, plastic, glass and even a car door. ?Visitors can apply the various media to the different surfaces to see first-hand the results that can be achieved with the hundreds of products within the euromedia range.
"We feel that by demonstrating with real life scenarios just how the many different varieties of media work under different day-to-day situations, customers gain a much better understanding of the euromedia range and the various applications that we cater for," said Keith Harley, Fujifilm Europe head of marketing - wide-format.?
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