07
Sat, Dec

Canadian printer takes Dotrix to differentiate itself

Canadian printer takes Dotrix to differentiate itself

An Agfa Dotrix Modular digital press has been installed at Boehmer Box's LYFT Visual of Canada, a printer that manufactures carton and packaging products, signage and POP materials. LYFT Visual was created out of parent company Boehmer Box in order to accommodate variable data projects.

"Brand owners can easily repurpose their packaging graphics into signage and display materials, and produce these quickly on the digital press. This allows fast and low-cost production of a variety of support materials for the POS support market. These can include free standing inserts, retail-ready packaging, in-store banners and signage which are extensions of what consumer product goods companies need to procure", said Mark Caines, group president and COO, Boehmer Box. "We have created a value proposition that differentiates us in the marketplace and has allowed us to grow our business".

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