FESPA wrap star announced
The overall winner of FESPA's innovative Wrap Cup competition was Sander Peerdemann from Squeezy International. His opposition in the grand final were Harry Schenker of HS-Design Schenker in Germany, Mingo Richter of Blackbox-Richter in Austria, and Dagny Brunne of Brunne Werbetechnik from Germany.
Six expert judges, including Rob Ivers, founder of the PDAA (Professional Decal Application Alliance), shared the responsibility of eliminating competitors on the first four days of the show before eventually crowning Peerdemann the overall winner.
FESPA Wrap Cup 2010 sponsors included Avery Dennison, whose technical training manager Hans van den Berg also judged the contest, Mutoh, Mimaki and Digital Designware.