New marketing manager for ColortracCambridgeshire-based Colortrac which specialises in wide-format scanners, has appointed Rob van Brakel to its senior management team. He joins the British manufacturer as marketing manager with world-wide responsibility.
“This addition to Colortrac’s senior leadership team gives us the professional experience and talent we need to raise our business to a higher level,” says Peter de Winter-Brown, Colortrac’s sales and marketing director. “Rob will ensure Colortrac has the necessary strategic and tactical marketing programmes in place to deliver our innovative solutions to end customers, while effectively developing our business worldwide. His understanding of product life cycle dynamics means the timely delivery and effective use of the necessary sales tools to provide our resellers in the sales channel with the means to support our global sales objectives.”