Productivity soars at Colouration thanks to Arizona 550 GTs
Colouration has taken its second Arizona 550 GT UV flatbed printer from Océ. The company, which was the first in the UK to install an Arizona 550 when it took its initial machine back in March, said investment in the second printer was necessary because new business won on the back of the first exceeded expectation. It has been operating on a 24/7 basis in order to cope with demand.
Tony Dennington, Colouration managing director, said: “Just a few months ago we were using five roll-fed machines to service our clients in the high-quality visual display marketplace. Since then we’ve replaced three of them with two Arizona 550 GTs, which allow us to print directly onto a range of both flexible and rigid materials. “This seriously cuts back the time it takes to produce a job and we expect that, thanks to the Océ’s Arizona printer, our productivity will increase by 50% in the coming weeks, compared to what it was four months ago.”
The investment is part of a state-of-the-art modernisation strategy, which sees Colouration employing some sophisticated techniques designed to increase marketshare. Nine months ago, the company adopted a new 3D visual demonstration service, whereby the company is able to present an on-screen mock-up of the work that will be produced on the Arizona’s, in order to help customers envisage a project before committing to order.
“Providing a way of showing our customers the intended end result of a job has had a real impact on turning queries into orders,” said Dennington. “It helps them visualise the variety of projects and the scope of creativity that we can now offer with Océ Arizona flatbed printing. Our state-of-the-art 3D software - together with the versatility and quality offered by the technology used in the Arizona printers - make a powerful combination for generating new business. It’s a good job we ordered that second machine when we did as things are taking off very quickly indeed.”