Significant investment signals a new era for Northprint
Northprint is being transformed. For the 2011 event, which takes place in Harrogate next May, organiser IIR has committed considerable investment to create new innovations and attractions that go beyond the traditional trade show format. In recognition of the growth in the digital wide-format market, Northprint 2011 will present a dedicated wide-format Applications Lounge, which will showcase the capabilities of this technology and demonstrate the range of innovative applications to printers that are thinking of diversifying and investing into wide-format technology.
Visitors and exhibitors alike will have an opportunity to explore new areas of the show geared to delivering an industry-wide experience to network, view new technologies, explore innovative applications, participate in customer case study demonstrations, as well as benefit from a range of informative workshops and seminars offering advice to boost business and maximise the potential of print. IIR will also host a special VIP visitor programme to attract printers who are in a position to invest in new technology.
New to Northprint 2011 will be the Printers Profit Zone, which will provide a series of free business growth seminars throughout the three days of the show. The Zone will replicate the format that proved successful at IIR organised Ipex 2010. Masterclass sessions tackling the critical sales, profit and marketing issues facing print service providers today will be delivered by industry expert Nick Devine, who will offer practical advice on how to win new business and maximise profitability. The BPIF's Financial Alliance team of experts will also be hosting a Finance Clinic.
Commenting on the show, IIR director Trevor Crawford said: "The diversity of Northprint 2011 is going to be a real win-win for everyone."
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