Showing applications attracts crowd in Finland
More than 500 printers, print-buyers, students and marketers attended the second Serpa event in Helsinki, Finland, a two-day exhibition and seminar programme exclusively focussing on applications and run by Fespa member association, the Finnish Association of Screen and Special Printing. The theme of 'See, Feel, Touch' encouraged visitors to attend demonstrations, discover innovative print samples and advertising opportunities. “The concept of the show is innovative in itself, with no machinery on display. It was very well received and we've had positive feedback," said Regina Aas, managing director of Serpa.