Fespa 2011 already bigger than 2009 show
80% of floor space is filled for Fespa Digital 2011, meaning it already exceeds the size of 2009 show. Fespa is launching a cross-media campaign, using an urban 'parkour' visual theme and the message of evolution, to promote the upcoming exhibition in Hamburg, Germany (24-27 May 2011).
"Parkour - or freerunning - is a sport associated with a person moving quickly and efficiently through a city landscape, and leaping over obstacles in their path by adapting their movements to the environment. We saw this as symbolic of the way all wide-format printers need to approach their businesses," said Marcus Timson, Fespa sales and marketing director. "The industry has matured since our last digital show in 2009, and so our message to our community has too. 2011 is set to be a growth year, and it's time for companies to look up and focus on evolving, to outstrip the competition and adapt to the industry's post-recession landscape."
Printers are encouraged to pre-register free-of-charge to attend the exhibition which will have a packed event line-up including the Digital Textile Conference, the return of the Fespa Wrap Cup and stand debates.
www.fespadigital.com