Roland’s VersaCamm VS-640 is instant choice for QuickPrint SW
When Danny and Richard Frayne of Exeter-based QuickPrint SW accepted an invitation from Avon Graphic Technologies to an open day at Roland DG’s new Creative Centre in Clevedon, they were so impressed with what they saw that they placed an on-the-spot order for a VersaCamm VS-640 print-and-cut solution with metallic and white inks.
QuickPrint SW, formed in 1961 and originally concentrating on offset litho production, has since moved into small- and wide-format digital services such as sublimation printing for promotional and garment production, plus displays, canvases and CAD/GIS applications. It was in recognition of the value-added potential afforded by the VersaCamm VS-640’s metallic and white elements, plus its 1.62m width, use of Eco-Sol Max inks and compact footprint, that led to the instant investment in the machine.
“The moment we saw the Roland VersaCamm VS-640 put through its paces, we knew this was the machine we needed to move QuickPrint SW forward in the marketplace,” said Danny Frayne. “We put our order in with Duncan Macdonald of Avon Graphics on the spot and, since the delivery of the system, we haven’t looked back.”
The integrated cutting system in the VS-640 means that QuickPrint SW can now produce labels, stickers and decals. Using the variable data element in Roland VersaWorks production software (which is included with all its printers) jobs can also contain customised text and graphics.
Macdonald, sales manager of Avon Graphics, said: “QuickPrint SW is a great example of a former litho specialist which has made the transition successfully into wide-format print. Increasingly, commercial printers investing in wide-format want versatility as well as size and this is proving to be the case with customers moving into digital proofing, prototyping and label production. Producing larger applications is only one part of the picture. A growing number of businesses now seek a single machine to produce a diverse range of end jobs, and Roland’s inkjet solutions are classic examples of how this can be achieved in return for a low investment cost.”
“The VS-640 has opened brand new avenues for us, and currently we’re using it to print banners, industrial and commercial labels and other applications, such as window graphics,” confirmed Danny Frayne. “It’s allowed a large number of jobs to be brought in-house which, formerly, we had to outsource.”
www.quickprint.co.uk