Repositionable graphics film from Antalis McNaughton
Stafix, a new printable static cling film that can be repeatedly applied to the majority of surfaces, has been introduced by Antalis McNaughton.
Manufactured in Finland, Stafix is said to have the handling properties of paper and the characteristics of a double sided sticker but without the glue and, because a static charge is permanently embedded in the film, it can be repeatedly repositioned and leaves no residue or damage to surfaces. The film will remain attached for three to six months due to its static charge (perhaps longer if not frequently repositioned).
Antalis McNaughton sign and display market manager Chris Green said: “Stafix is a 100% recyclable polypropylene high-tech printing material. You can write and wipe on it with whiteboard markers or permanently with a ballpoint pen. It opens the door to a world of creative and imaginative promotional design and print opportunities.”
When the Santander Group, the fourth largest bank in the world, wanted to announce its arrival in Finland and the opening of its headquarters in Helsinki, it worked with advertising agency ADDlife which utilised Stafix stickers for Santander's street marketing. The stickers were placed in public places in the city centre of Helsinki and encouraged people to take the sticker home with them so they would remember to visit Santander's website and take part in an online competition.
Stafix is stocked in both white and clear and is available for both offset printing and flatbed UV-inkjet. HP Indigo grades are available by request.
An introduction to Stafix can be seen on YouTube at http://www.youtube.com/watch?v=2g_w3KvcvH4