Fespa poses a digital challenge
Fespa is calling on its entire community to bring 'Digital Man' to life in the run-up to the Fespa Digital 2011 event in May, by taking part in an online competition designed to promote the creativity and effectiveness of digital print as a communications medium.
Fespa Digital Man originally appeared as a Che Guevara-style 'print revolutionary' in the cross-media campaign for Fespa Digital 2009, but has survived to characterise the evolutionary message of Fespa Digital in 2011.
Managed through the Fespa Facebook portal, individuals or groups are invited to download a Digital Man mask from the website (www.fespadigital.com) and be photographed wearing the it in an amazing location, next to a brilliant example of digital wide format print, or just doing something exciting. Pictures can then be uploaded to a dedicated Digital Man photo album on the Fespa Facebook page, before the 17 May 2011 deadline.
Fans of the Fespa Facebook page will vote on the picture, or pictures they want to win. They are asked to judge on the three criteria - location, application or activity. The winner of the Fan vote will be announced in advance of Fespa Digital 2011 and will be awarded a HandyCam camcorder during a ceremony at the show in Hamburg. A Fespa Choice Award winner, chosen by Digital Man himself, will be announced on site and will win an Apple iPad.