Antalis brings out 3D film
Antalis McNaughton has launched iPrint Pure 3D, a 500 micron polypropylene film that when printed displays a full 3D image and can be printed using UV inkjet, UV screen printing, waterless UV offset, digital offset and hot foil blocking.
What sets iPrint Pure 3D apart from the lenticular 3D process is in the way the 3D effect is created. Unlike lenticular printing where the visual effect is activated by moving the image and viewing it from different angles, iPrint Pure 3D features a honeycomb, or ‘fly eye’ lens array that magnifies patterns to create the perception of depth which allows for a universal viewing angle, meaning you can see the 3D effect all around the printed image.
iPrint Pure 3D can be cut, creased, glued and finished to make visually 3D packaging and point of sale items and is suitable for poster displays, direct mail campaigns , cartons, sleeves, binders, folders, wallets, post cards, business cards, posters, signs, and display presenters.
Antalis McNaughton Sign and Display market manager Chris Green said: “Marketeers are always looking to achieve higher levels of engagement and the 3D experience in mixed media marketing campaigns promises to be the next big thing.” NextGen Research forecasts that 3D printing will grow to be a £500m market by 2013.