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Sun, Jan

Epson photo exhibition to wow sports fans

Epson photo exhibition to wow sports fans

As official partner of the 12th IAAF World Athletics Championships, Berlin 2009, Epson (in co-operation with the non-profit organisation Kulturprojekte Berlin) will be transforming Berlin's finest street 'Unter den Linden' into a huge open-air photo exhibition. Over 60 sports-based photos, each almost 2m high, will accompany the World Championship spectators.

To ensure high-impact, high-quality, memorable prints the 200cm x 135cm images will be printed on an Epson Stylus Pro GS6000 printer. The 64in roll-to-roll printer ticks all the boxes in terms of photo-realistic imaging, and its eco solvent-type inks not only provide intense and natural colour but are UV and water resistant.

Epson has supported the IAAF since 1997 as its official partner. However, the company's close bond to sports and culture actually reaches much deeper into the past: for the 1964 Olympic Games in Tokyo, the Seiko Group developed the electronic timing printer, which brought chronometric results to paper. This device led to the development of the world's first mini-printer, the EP-101, and to the birth of the Epson brand.

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