Printworks-Mediatech buys first latex ink printer in United Arab Emirates
Printworks-Mediatech has bought the first HP Designjet L65500 latex printer in the United Arab Emirates (UAE) to move into new markets and reduce the impact of printing on the environment.
Established in 2007, Printworks-Mediatech is the result of a joint venture between Mediatech, one of the foremost prepress companies based in Dubai, and Printworks, a leading digital printing company in Lebanon, specialising in indoor and outdoor solutions as well as flag and textile printing. This joint venture enables the two companies to unite their prepress, indoor and outdoor printing know-how and support the printing market in UAE.?
Printworks-Mediatech produces posters, large-format banners, backlit signs and building wraps, as well as vehicle and fleet graphics for advertising agencies, media houses, event companies, shopping malls and luxury brands.?
"When we saw the HP Designjet L65500 at the Sign and Graphics show in Dubai, we were really enthusiastic about it and decided to buy it immediately," said Karim Saad, managing director, Printworks-Mediatech. "In the current situation where everybody wants to print any job at any price, this large-format printer is a great opportunity to differentiate ourselves from the competition, increase our production capacity and achieve high-quality in a growing market for green solutions."