Fespa 2017 in Hamburg, 8 - 12 May, will run with the marketing campaign theme ‘Dare to print Different’. The campaign is incorporates visuals of a robotic hand releasing a brilliant butterfly to reflect the critical role of technology in enabling creative print applications.
Divisional director, Roz McGuinness said: “Every feature we incorporate into Fespa 2017 is designed to show PSPs the many avenues of opportunity available to them, and to leave them invigorated with new ideas to apply in their business.”
Fespa 2017 will, as before, comprise three zones: screen, digital wide-format and textile printing – with the aim of encouraging visitors to explore the full spectrum of applications including graphics and soft signage, industrial print, garments and promotional items, interior décor, surface decoration and vehicle wrapping. The European Sign Expo for non-printed signage will be co-located with the event.
700 international exhibitors are expected at Fespa 2017. A new event website is now live at www.fespa2017.com, where you can register to obtain free entry by using promo code FESM701. For discounted flights go to: www.fespa2017.com/about-fespa-2017/international-visitors.