Worcester-based creative communications agency drp has come up with a life-size Formula E race car floor graphic for Jaguar. The objective is to encourage all Jaguar Land Rover staff to get behind the Jaguar Formula E race team by getting them to ‘FanBoost'. The top three drivers with the most FanBoosts are awarded a temporary boost in power in each ePrix - so getting their staff behind it provided multiple benefits!
To meet the brief drp turned to Soyang Europe’s aluminium foil-based AlumiGraphics material, a 100% recyclable, wide-format media made from pliable aluminium foil with a white finish that accepts solvent, eco-solvent, latex or UV inks. Durable and printable direct to the surface with no over lamination required, the material was chosen because it moulds without heat, and can be applied to virtually any rough or smooth textured surface.