23
Wed, Aug

Pixartprinting boosts service offering with customised packaging print

Pixartprinting has expanded its offering via Catalyst, a production line for customised packaging. Its online store now offers paperboard boxes with print runs starting from just 25 items for some ranges, while the catalogue contains over 300 different combinations of format, size and customisation options. Delivery is just 48 hours. 

As well as boxes made from creased, die-cut and glued 360-gsm pure cellulose paperboard, five food-contact packaging products are available, including trays, containers and takeaway boxes, made from Delipac paperboard and printed with food-safe inks. What's more, the new production line now offers the option of three different finishes using cold lamination as well as 3D and selective varnish.

"We analysed the needs of the market and realised that packaging is a fast-growing segment with strong potential", said Paolo Roatta, MD, Pixartprinting. "When honing Catalyst, we set ourselves two objectives: on the one hand, to offer our customers a new tool to grow their business; and on the other, to attract new users who, because of the way packaging has been offered up to now, have not previously had access to this type of product. It's a strategy that will allow us to become the benchmark brand for the on-demand packaging market, winning the loyalty of new customers through an original business model. Our strength lies in allowing customers to order very small print runs at affordable prices with increasingly sophisticated customisation options and the fast delivery times that have always been Pixartprinting's hallmark." 

The technological core of the Catalyst production line is the digital HP Indigo 30000 system, with its integrated priming module that can print paperboard up to 450 gsm in CMYK. A Harris and Bruno ExelCoat ZR30 inline coating machine can apply UV varnishes. Digital finishing from Scodix, with its own dedicated workflow, allows boxes to be produced with tactile effects. The Bograma BSR 550 Servo Rotary die cutter handles cutting and flat scoring.