London-based event graphics specialist Insite Graphics has introduced Brightbox - an illuminated, high-resolution, tensioned fabric exhibition stand package.
The Brightbox system makes use of Insite Graphics’ dye-sublimation print capabilities, combined with a free standing back-lit frame, to create fully illuminated exhibition stand walls. The structure and system are hired for the duration of the show - only the fabric is purchased by the exhibitor, allowing them to have a stand that sits between a standard shell scheme package and a free build stand, but which is more economical.
Insite Graphics’ managing director James Winza, said: “We often see exhibition stands that are located on the periphery of a show in areas of low light. These exhibitors are competing with free build stands that grab the attention of the visitors and we want to level the playing field a little between shell scheme stands and free build. Brightbox brings shell scheme stands to life and allows them to compete visually with free build stands, as well as reinvigorating those less well loved, and less well illuminated, areas of the show."