Antalis’ Digital Academy has partnered with motor-racing charity Mission Motorsport to engage a new audience in the opportunities presented by digital print.
Launched in 2012, Mission Motorsport aims to aid the recovery and rehabilitation of ex-servicemen and women affected by military operations by engagement through motorsport. As part of this, the charity provides a range of training courses and educational opportunities to suit the needs of individuals in order to help provide a fresh start on a new career path.
Cementing the start of this partnership, this summer saw James Cameron, founder of Mission Motorsport, give a talk at the Digital Academy breakfast seminar where he shared stories of the bravery of some of the ex-military personnel the charity works with. He also explained how digital print is playing a small part in their recovery and retraining.
Since then, three ex-servicemen who had been medically discharged from the Army following service in Afghanistan and Iraq, have attended the Digital Academy’s vehicle wrapping workshop free-of-charge as part of their Mission Motorsport rehabilitation programme.
Chris Read, livery manager at Mission Motorsports, said: “We were delighted with how well received the vehicle wrapping workshop was by those that attended. The course was incredibly comprehensive and informative but also relaxed and engaging, inspiring our members and giving them a real taste of the full scope of opportunities available to them within the digital print industry.”
Antalis has offered the charity more Academy workshop spaces free of charge over the coming months. In addition, the business is sponsoring a racing car that will be taking part in the Mission Motorsport 12-hour Race of Remembrance this month. The car will be wrapped in Oracal 970 - supplied by Antalis - and printed with the Antalis logo.
“The digital printing industry presents genuine career opportunities; not only does it offer access to the motorsports arena, but its continuing evolution is opening doors to new diversification and growth markets. We look forward to working with more charity members over the coming months, helping them make a start in what we hope will be a fruitful career in our sector,” said Giles Bristow, Antalis’ digital support manager.