BPIF aims to bring supply chain together with dotgain.org
The BPIF is backing a new membership organisation called dotgain.org developed to help printers network with the rest of the supply chain in what it is calling "the modern, multi-channel media landscape".
"Digital technology has changed the face of all media, including print. In order to survive, all parties involved must adapt and focus on customers' changing needs. Printers and creatives alike are working more closely together than ever before, and dotgain.org is providing a meeting place for these to interact and support each other," said BPIF chief executive Michael Johnson.
Dotgain.org offers a range of services, including training, consultancy, networking and events - both online and offline. Whilst it's a subsidiary of the BPIF, the service has its own Advisory Council and Board made up of representatives from all membership sectors and is headed by programme manager Tony Hodgson. Members to Dotgain.org will also get membership of PODi, an established organisation of digital print's foremost innovators based in the USA.
?"People want to be able to communicate using whichever medium that suits them best whenever and wherever. Adding value is about understanding clients' objectives, creating a solution to meet their goals and measuring the benefits to be gained by adopting a customer-focused approach in this inter-connected world of digital media," said Hodgson. ?
An immediate benefit of joining dotgain.org is membership of PODi, the US-based print organisation.?