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Precision Printing diversifies further with DirectSmile Cross Media

Precision Printing diversifies further with DirectSmile Cross Media

Precision Printing has installed DirectSmile Cross Media software to provide customers with highly targeted, integrated marketing campaigns and visibility of results. The company, which has been supplying printed marketing materials for over 40 years, and moved into digital wide-format only four months ago, is now extending its offering to include marketing services across the digital media communication channels (URL, SMS and email).

Gary Peeling, Precision Printing managing director, said: "Much of the research into current marketing trends suggests that an integrated approach is much more effective than using just one communication method. This approach can raise campaign success rates by about 30-50%. Therefore, expanding our service offering to include Internet marketing methods, as well as print, seemed like an obvious progression for the business. When we reviewed the various solutions that would enable us to take this next step, the team at DirectSmile had a good understanding of the market and Cross Media software met all of our requirements. Cross Media offers a complete package and provides a transparent customer 'dashboard' for monitoring feedback and cleansing data - an invaluable tool for keeping clients well informed and clearly demonstrating ROI for their campaign."

"Providing campaign recipients with a means to communicate with the sender opens up a dialogue that companies wouldn't otherwise have," added Peeling. "It's a fantastic way to ascertain exactly what your customers are looking for, and this new understanding is indispensable to ensure future marketing campaigns are successful, and ultimately, your sales and profits increase."

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