Growing interest in garment printing says Fespa

Print Make Wear - the new fast fashion factory experience created within Fespa 2018 - attracted 467 individual delegate registrations. 17% of visitors to the wider Fespa event also said they had an interest in garment decoration and/or manufacturing, and visited the Print Make Wear area according the show stats.

The leading countries in terms of attendance at Print Make Wear were Germany and the UK. Substantial groups also participated from Poland, Spain, Turkey, Italy, Romania, the Russian Federation and Hungary. Technology investment was high on the agenda of visitors to Print Make Wear, with more than half planning to invest within six months and average investment budgets of over 180,000 Euros. 56% of Fespa Print Census respondents active in textile printing have invested in digital printing technology, with 19% planning to do so in the next two years. Productivity is the major investment driver for 69% of textile respondents, while more than half are looking to print directly onto untreated materials. "Our research shows that, while the garment sector has been slower than other speciality print segments to transition to digital production, this is changing, driven by brand owner demand for streamlined production in the interests of reduced waste along the supply chain and increased flexibility to seasonal and local demand,” said Duncan MacOwan, head of events at Fespa. “Just as Fespa has supported graphics producers to evolve and adapt, with Print Make Wear we are now giving this focus to garment producers and printers and other businesses considering enhancing their fashion textile print offering."