Advertising insight from Instantprint

In a survey conducted in association with Atomik Research, Instantprint has discovered that four out of ten (43%) people believe online ads are the most intrusive form of marketing.

Consumers believe these adverts invade privacy more than TV adverts (28%) and radio adverts (8%). Flyers were deemed the least intrusive (7%). Personalised leaflets with discounts (32%) were said to be more attention grabbing than TV adverts (24%), targeted online ads (12%) and posters (5%).