Signs Express more than measures up for Reliance Medical

Signs Express (Stoke) has completed a large-scale branding exercise at Reliance Medical’s new 2,323m2 headquarters in Kidsgrove. It includes a building logo measuring 10m x 8m.

Craig Tiley, owner of the Signs Express operation, said of the job: “A job this size has many an issue to overcome - lining everything up, making sure the colours are right, creating a graphic that will not be distorted when installed at such a size etc. The main part of this was in the prep. work and my team did an exceptional job with only two full-time staff on the job and one back in the unit supporting.” Signs Express (Stoke) spent a day prepping, calculating and printing a total of 58m2 of media for application directly to the building. Having determined that illumination could not be used on the building’s logo due to planning permission being required, the decision was taken to use Metamark MD5 vinyl with a matte laminate. Jonathan Williams, design and product development manager at Reliance Medical, said:“The support and guidance offered [by Signs Express], not only on production and manufacturing techniques but also compliance and planning permission requirements, was invaluable in helping us to achieve the level of brand exposure we envisioned while keeping regulatory complications to a minimum.”