Avery Dennison spearheads plastic pollution prevention programme

Avery Dennison and Ocean Recovery Alliance - founders of Plasticity Forum - have entered into a three-year agreement as part of the Plasticity Partner Programme. Across the term Avery Dennison and Plasticity aim to collaborate to discover, connect and put together solutions to create plastic pollution prevention programmes.

“Avery Dennison has eight ambitious sustainability goals that we have committed to meet by 2025, and we know that to achieve them we need to work collaboratively within our industry and beyond,” said Roland Simon, vice president of global procurement and corporate sustainability at Avery Dennison. “Partnering with Plasticity enables us to work across our value chain to find systemic solutions to convert plastic waste into valuable second-life resources, which is a key priority for us.” Doug Woodring, founder and managing director of Ocean Recovery Alliance added: “At Plasticity, we look for practical and progressive thinkers to join our forum, to bring together new ways of thinking, technologies and creativity in order to introduce innovative projects and initiatives that will help improve our ocean environment. We are delighted to have Avery Dennison join us as a partner, and we are confident that together we can create significant change.”